Audi RS e-tron GT: Up to $37,500 Off, the Biggest EV Discount of October

The biggest EV incentive of October 2026 belongs to the Audi RS e-tron GT. By combining a $20,000 customer credit incentive and an unadvertised $17,500 marketing credit, customers can potentially save up to $37,500 when purchasing a new RS e-tron GT, according to Autoblog’s roundup of October deals based on CarsDirect findings. The offer applies to the 2026 model and runs until November 2, 2026.

The arithmetic still leaves a very expensive car: the 2026 RS e-tron GT has a base price of $171,895 including destination, so even after the full $37,500 discount it costs around $135,000. What that buys is, by any measure, extraordinary performance — a 0–60 mph time of 2.4 seconds — in a large, luxurious, four-door electric grand tourer. At $135,000, the buyer is not cross-shopping a Model 3; they are cross-shopping a Porsche Taycan Turbo and a Lucid Air Sapphire, and the Audi’s discount is what puts it in that conversation.

The “unadvertised” part of the $17,500 marketing credit matters for shoppers: it may not appear on Audi’s public offers page, and it may depend on dealer participation, region and stock. The practical advice is the same as for every big October EV deal — confirm the full discount in writing at a specific dealer, confirm the car is in stock for delivery by November 2, and do not assume the headline $37,500 applies to every RS e-tron GT on every lot. With that caveat, this is the month’s most eye-catching EV price cut, and it shows how far luxury EV makers will go to move 2026 stock before the model year turns.