The Two Most Mocked EVs of 2026 Are Now the Two Hardest to Buy

Ferrari has announced that all Luce units for 2027 are spoken for. The car is sold out through 2028, and the order books continue to fill at a brisk pace, according to Car Revs Daily. The Luce is 100% electric and comes in at a minimum of 550,000 euros in Europe — a price that has not slowed demand in the slightest.

Jaguar has reasons to be optimistic too. In an interview with Drive, brand chief Rawdon Glover said the company has already received more than 50,000 expressions of interest since the Type 01’s reveal — and 80% of them were not Jaguar customers. The car’s three electric motors deliver 1,030 hp and 1,365 Nm of torque, with a 0 to 60 mph time of 3.2 seconds, and its 118 kWh battery promises about 720 km of WLTP range.

What links the two cars is the reaction they faced at launch. Both the Italian and the British flagships were met with near-unanimous skepticism when they were revealed — the Luce as Ferrari’s first fully electric car, the Type 01 as the centrepiece of Jaguar’s wholesale reinvention as an electric-only luxury brand. The commercial reality so far is starting to defy all forecasts.

The wider lesson is about who is buying. When four out of five people registering interest in the Type 01 have never owned a Jaguar, the car is not selling to the faithful — it is pulling in new customers. Among the traditional Italian and British luxury brands, Maserati is the only other one to have dipped its toes into electric technology, with the Grecale, GranTurismo and GranCabrio Folgore. Ferrari and Jaguar are now showing that the bet can pay.