EVs
Ford’s Cheapest EV Truck Tops Out Under $40,000 — and Pre-Orders Open in Early 2027
By CARC Editorial Team · November 6, 2026 · 3 min read
Even the most expensive version of Ford’s upcoming Fathom electric truck will cost under $40,000, according to Jalopnik’s Morning Shift roundup on November 5. Ford is still on track to open Fathom pre-orders in the first quarter of 2027, according to Andrew Frick, president of Ford Blue and Model e.
The pricing completes a picture Ford started sketching in October, when it put the Fathom’s starting price at $28,350. That makes the whole range — from the base truck to the most expensive trim — fit inside an $11,650 band, with the top of the lineup still cheaper than the average new vehicle in America, which costs just over $50,000.
The Fathom is the first vehicle on Ford’s Universal EV Platform, built around a smaller battery, a simpler design and home-backup power capability, and it arrives as Ford’s current electric lineup fades: the F-150 Lightning sold zero units in October and the Mustang Mach-E fell 57 percent. For Ford, the Fathom is not just a new truck — it is the reset of the company’s entire EV strategy around affordability.
Sources: Jalopnik, Ford