Genesis GV90 Flagship Electric SUV Launches From 139.5 Million Won, Topped by a 222-Unit First Edition

Hyundai Motor premium brand Genesis has launched its first full-size electric SUV in an effort to reverse its domestic sales slump. Genesis launched its flagship electrified SUVs, the GV90 and the GV90 Neo Run, on Tuesday, November 10, and began accepting orders. The GV90 is the first production model from the Ulsan dedicated electric vehicle factory built by Hyundai Motor at a cost of approximately 2 trillion won.

The selling prices are as follows: GV90 Standard, a 7-seater, at 139.5 million won; GV90 Individual Lounge Seat, a 6-seater, at 145.5 million won; GV90 Neo Run Standard, a 6-seater, at 189.9 million won; and GV90 Neo Run Executive Suite, a 4-seater, at 239.5 million won. The top-tier limited edition GV90 Neo Run First Edition, of which only 222 units will be produced worldwide, is priced at 270 million won. The prices for the GV90 reflect a 5 percent individual consumption tax and eco-friendly vehicle tax benefits, while the price for the GV90 Neo Run reflects a 5 percent individual consumption tax.

Launch coverage highlights heated floors among the flagship cabin touches, a sign of how far Genesis is pushing lounge-style luxury in its first full-size electric SUV. The GV90 is a statement car for the brand: a big, expensive electric flagship built in a brand-new dedicated EV plant, aimed at buyers who might otherwise shop a German luxury SUV. Whether it reverses the domestic sales slump Genesis is fighting will depend on demand beyond the 222 First Edition cars.