Lucid Offers a 15,000 Dollar Black Friday Credit on the 2027 Gravity — Cash Buyers Only

Lucid is offering a 15,000 dollar Black Friday credit on the 2027 Gravity, its three-row electric SUV, for cash buyers only. The offer was reported on November 11, 2026, as the company heads into the year-end sales season.

The cash-only condition is the telling part. A credit that excludes financing and leasing is aimed squarely at buyers who can write the check, and it suggests Lucid is prioritizing immediate cash collection over volume through monthly payments. The Gravity is Lucid second model and its first SUV, and it carries the company near-term sales hopes after the Air sedan.

The offer comes as Lucid leans hard on incentives. In Germany, Lucid cut the Gravity entry price on August 19 to 94,900 euros and expanded the range to four trims, with leases from 949 euros a month for the Gravity Touring. Lucid delivered 3,806 vehicles in the third quarter, down 7 percent year over year, and its European registrations, while at a 2026 high in October, totaled just 62 vehicles across five markets.