Industry
Midsize Pickups in Q3: Colorado and Canyon Climb 7 Percent as Tacoma Slips
By CARC Editorial Team · November 13, 2026 · 3 min read
In the third quarter of 2026, combined sales of the Chevrolet Colorado and GMC Canyon rose seven percent year over year across the United States. Toyota Tacoma sales fell more than three percent to 71,027 units over the same period. The midsize pickup segment expanded about five percent in the quarter, and the Colorado and Canyon gains shift share away from the long-dominant leader.
Combined Colorado and Canyon deliveries reached 36,416 units, while the Nissan Frontier rose 37.5 percent to 23,412 units and the Ford Ranger climbed 15 percent to 17,561 units. The Tacoma held a 44 percent segment share, down four percentage points, while the Colorado and Canyon together hold 23 percent. Jeep Gladiator sales fell nine percent to 11,911 units.
The details show the split inside GM pair: Chevrolet Colorado deliveries rose two-plus percent to 25,170 units, and GMC Canyon sales increased 18 percent to 11,246 units. Toyota Tacoma has long set the pace for the US midsize pickup segment, and its four-point share drop in Q3 2026 signals a shift in that hierarchy.
Sources: Wisevoter, GM Authority