Nissan Launches a Premium EV Sedan and a Hybrid Pickup in the Philippines in One Bold Move

Nissan Philippines has made one of its boldest electrification moves yet: launching an all-electric executive sedan and a plug-in hybrid 4x4 pickup simultaneously. The all-new Nissan Primera and the all-new Nissan Navara Pro Plug-in Hybrid offer Filipino buyers two distinct visions of electrified mobility — one for quiet, premium commuting, the other for work, adventure and long-distance travel.

The all-new Primera carries a suggested retail price of PHP 2,099,000, but is available at a special launch price of PHP 1,999,000 after a PHP 100,000 discount. It is a fully electric executive sedan aimed at premium commuting and family use.

The Navara Pro Plug-in Hybrid comes in LE and VL variants. The LE is priced at PHP 2,698,000, reduced to PHP 2,648,000 during the launch promotion, while the VL is priced at PHP 2,498,000, reduced to PHP 2,448,000. Both variants get a PHP 50,000 special discount, along with a home wall charger and a three-year MyNISSAN Connect subscription.

The double launch is a statement of intent in a market where pickups are workhorses and sedans are status symbols. Nissan is betting that electrification can serve both jobs at once — and that buyers will pay a premium for it.