Toyota and Subaru Hit the Sweet Spot With Affordable Electric SUVs

Toyota and Subaru new electric SUVs are catching on with buyers, offering various options and prices ranging from about 35,000 to 45,000 dollars, or the sweet spot of the US market. Combined, Toyota and Subaru have sold nearly 50,000 EVs through the first nine months of 2026, more than double compared with the same period last year.

After launching the heavily updated bZ in late 2025, previously called the bZ4X, Toyota electric SUV suddenly became one of America most popular EVs. Starting at 35,000 dollars, the Toyota bZ is one of the most affordable EVs in the US, and it offers up to 314 miles of range in the FWD Plus trim, which starts at 37,980 dollars. Toyota also sells the smaller, sporty C-HR, starting at 37,080 dollars, and the larger, more rugged bZ Woodland, starting at 45,380 dollars. Subaru sells the updated Solterra at 38,495 dollars, plus the smaller Uncharted at 34,995 dollars and midsize Trailseeker at 39,995 dollars.

The US electric vehicle market rebounded in the third quarter with 262,649 EVs sold, according to Kelley Blue Book estimates, up 6.1 percent from the second quarter and the strongest performance of the year. Next year, both brands will add a three-row electric SUV with the Toyota Highlander EV and Subaru Getaway.